8/16/2023 0 Comments Pro fit gym membership cost![]() ![]() They typically don’t know how to differentiate themselves in their marketing and get into a price war with existing players in the market. Where many independently-owned group fitness gyms go wrong is by positioning themselves in the market as another player providing the same service and pricing their membership based on market and competitors. This means the revenue grows, but because there is not enough margin built in from inception the cost of growth begins to mount and you end up growing and doing a lot of work without actually making any more money. ![]() Gym owners that price incorrectly ultimately fall into the trap of scaling horizontally. Pricing is a critical part of this equation and needs to be calculate carefully because at scale a mistake here is the difference between being profitable as costs scale too and not making a profit. ![]()
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